A better way to fund growth

Silicon Valley mixes with Wall Street in Hum’s ‘capital as a service’ business model, designed to help SMBs raise money faster and more easily. A full rebrand provided ‘Capital’, as they were known, with a new name, logo, visual identity and website that capture their iconoclastic, AI-driven, ground-levelling proposition.

Set up a handover package including the logo artwork, guidelines, and first sprint’s worth of Figma designs and components.

Bianca Seong (formerly @pixeltometer.com) worked on everything from the logo to the illustrations to the web design and knocked it out of the park.


Agency: Thackway McCord
ClientS: hum capital
Role: LOGO, design, UI/UX
Creative director: kat mccord
LEAD DESIGNER: BIANCA SEONG
Strategy: Simon Thackway, Jonathan Paisner
programming: dave morreale
3d work: Scyld Bowring

🏆🏆🏆 AWARDS:

• transform north america 2021 rebrand (gold)
• indigo awards 2021 branding (silver)
• wolda 2021 rebrand (gold)