kevkevin grzejka
is a designer from new jersey



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2018

LREI & the 15-year experience


Little Red School House and Elisabeth Irwin High School (LREI) is regarded as Manhattan's first progressive school. It's PreK – 12th grade curriculum is described by the school as a “15-year experience.”

We were given access to a Flickr account with around 5,000 photos and some suggestions for text. As long as the final result would help parent’s understand life at LREI and then fit in their pocket, most ideas were fair game.

The final result was a batch of ten thousand viewbooks that LREI is still handing out today. 😎


Agency: Thackway McCord
Client: LREI
Role: DESIGN LEAD, PRINT, motion
Creative direction: Kat McCord
press: prestone










Mark









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