Sylvamo, the ‘World’s Paper Company’

Sylvamo is the world's paper company, honoring the promise of paper to educate, communicate and entertain – sustainably. Thackway McCord created the name Sylvamo when the company spun off from International Paper creating the worlds largest pure play paper production business.

Sylvamo, reflecting the company's role as a steward of sustainable forests, combines the Latin words for forest, “silva,” and love, “amo” creating “love of forests.” The paper plane icon is a symbol of aspiration and business focus, the warm purple color connotes both love and stability and is unique in a marketplace of green and the paper wave supergraphic suggest opportunity and progress.


Agency: Thackway McCord
ClientS: Sylvamo, INTERNATIONAL PAPER
Role: design lead, logo, MOTION, print
exec Creative director: kat mccord
Creative director: steve clarke
Strategy: Simon Thackway, Jonathan Paisner
3d work: Scyld Bowring

🏆🏆🏆 AWARDS:

• INDIGO DESIGN AWARDS 2022 (GOLD – BRANDING)
• 12TH WOLDA DESIGN AWARDS (GOLD – THE AMERICAS)
• logolounge (book 13)