#UN4ALL

The mission of the 73rd President of the General Assembly was to strengthen all peoples connection with the UN and advance her seven priority UN Global Goals.

The tagline ‘UN for all’ and the dynamic ‘Priorities Arrow’ logo, whose vibrant constituent colors represent each of the president’s chosen Global Goals, helped create focus and build excitement around the General Assembly’s commitment to global leadership and shared responsibility.

The identity was extended into the President’s campaign, Play It Out, a music festival created around the idea climate change awareness and bringing distant cultures together.


Agency: Thackway McCord
Client: United Nations PGA73
Role: Design, motion
Creative direction: Kat McCord