Autonomy Capital

Autonomy Capital is a global investment firm that invests in what challenges the status quo. In 2018, they partnered with Thackway McCord to develop a modern brand identity and digital presence that reflect their innovative investment philosophy.

As the design, web, and strategy lead, I facilitated brand definition workshops and collaborated closely with Autonomy's marketing team to guide the new direction. Our goal was to create a cohesive visual system and responsive website that communicate trust, clarity, and a forward-thinking approach.

The clean typography and restrained color palette emphasize the firm's commitment to transparency, while subtle motion graphics add a sense of momentum. We extended the brand into a suite of materials, including business cards, reports, and presentation decks, ensuring consistency across all touchpoints.

I authored comprehensive brand guidelines covering logo usage, typography, color palette, and application examples across various media, enabling Autonomy's team to maintain the new look consistently.

Brand identity development

Led the design direction to develop a comprehensive identity that balances professionalism with a forward-thinking approach. The system was designed to work across various touchpoints while maintaining consistency.

Digital experience

Guided the digital strategy to shape a website that showcases Autonomy's expertise and approach to investment management. The responsive interface prioritizes clear communication and easy navigation.

Print materials

Collaborated with print designers to extend the brand into materials such as business cards, reports, and presentation decks, each maintaining the visual language while adapting to specific communication needs.

Brand guidelines

Authored comprehensive brand guidelines covering logo usage, typography, color palette, and application examples across various media, assisting Autonomy's team in consistently rolling out the new look.