2021

Making QR codes fun!

Every holiday season, Thackway McCord partners with an artist to create a series of chocolate bars to send as gifts. For 2021, I pitched the idea of drawing custom QR codes linking to some fun, TM-branded url. The pandemic had made the codes ubiqutous, but their most common use cases for a no-contact-on-demand-service felt like a missed opportunity.

We ended up pushing it really, really, ridiculously far – what started as abstract drawings of QR codes (see 01, 02, 03 for examples) ended up as portraits of animals coupled with 8-bit style gifs and stickers with individual phrases and personalities that we were workshopping.

Monotype liked how we used Cotford against the glitchy, erratic look of the codes and sprite art. And then our silly gifs started getting popular on giphy by getting posted as stickers on instagram.

And finally, and most importantly, my cat starred in the case study alongside his illustration.

Agency: Thackway McCord
Role: ART DIRECTION, DESIGN, illustration, MOTION, PROGRAMMING, packaging, PROMO
LINK: thackwaymccord.fun
models: bean & rosie
creative direction: KAT MCCORD

🏆🏆🏆 AWARDS:

kevkevin grzejka